Our Story
121 W 21st Street in Manhattan served as a longhouse for many School of Visual Arts graduate students...

Branding on eleven and Interaction Design on six (at the time of our story... it has since moved next door and was unavailable for comment). Eleven had a large projector and a better sound system than six, so the students from six would ride the lift five floors and watch movies on eleven. It was during Jurassic Park that a curly haired Katie ran into a tall, bearded Jeremy in the kitchen as she made popcorn (she loves popcorn). They introduced themselves.
Learning of the night’s cinema selection, Jeremy offered a tidbit: he was friends with the young blonde girl from the film.
She thought this was cool. The popcorn was ready. Movie time. Katie rejoined her comrades, Jeremy, his.
He would be known to her as “branding guy” for some time.
It’s always hot in Phoenix, AZ
Especially so during the AIGA Pivot Conference in 2011, when a curly-haired Katie bumped into a slightly more tan, but still-bearded Jeremy. “Hey, you’re the branding guy.” (He was still known to her as branding guy.)
It was later, at a ranch party under the stars, that Katie would try her hand at a pickup line. “Hey, you need web help. I need branding help. We should meet up when we get back to the city.”

The St. Louis Cardinals were contending for the pennant the night the pair met at a book launch party and continued out for some food. What was meant to be branding and web strategizing ended up an exchange of family histories and the like. The two were getting to know each other. When the end of the night came, they found themselves dancing their way out the door and onto the street. He put her in a cab. As they hugged, she wrapped her leg around his instinctively.
You need web help. I need branding help. We should meet up.
Weeks passed, and the two continued a courtship complicated by adult life. The holidays that year saw Jeremy exploring the streets of Paris, while Katie returned home for her annual family gathering. Emails here, photos there, they grew close at a distance. Finally, a Skype from London brought the two face to face (via screen) to say what didn’t really need to be said. He caught an early flight back to surprise her in time to share a kiss at midnight on New Year’s Eve.

The two
have been
inseparable
since.
On a chillier than expected day, this past March…
Katie joined her friend Enelia for brunch. They had planned far in advance. Almost too far. Jeremy had been suspiciously particular about the date: March 16. “Make sure to keep it open,” he said too many times. She knew he was up to something, but was unaware of the plan hatching right before her eyes. While the girls lingered at brunch and then the shops, a preselected crowd stood at predetermined places on Fifth Avenue. Freezing. This is what happened…